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A Behind The Scenes Tour of My Blogging Strategy

A Behind The Scenes Tour of My Blogging Strategy

For many years, I had a love/hate relationship with blogging.
A little background ? I started my first blog around age 19 or 20 as a naive college student looking for an outlet to document my life and share what I was currently into.

This was before Facebook literally became the huge social media platform it is today, allowing you to share what?s going on in your world with the world.

{Which means in the blogging world, I?m ancient. Pre-Facebook! OMG}

That first blog eventually evolved into a more grown-up version, where I was still sharing personal stories and insights about my life as a mom and entrepreneur.

When I decided to launch my first business, The Yogipreneur in 2008, I realized blogging for business is WAY different than blogging just for fun!

3 Strategic Questions to Ask Before Designing Your Website

3 Strategic Questions to Ask Before Designing Your Website

You?re ready. So ready. You?re gonna blow this business up online.

Now, all you need is a beautiful website and you?ll be ready to take on the world.

So you start looking for a designer and you?re ready to invest some big money in your design because you just know it?s going to pay for itself many, many times over.

At least that?s what you?ve been conditioned to believe. And you know you can?t afford to not GO PRO when it comes to your online home.

Why Understanding Your Customer Journey is Essential for Smart Website Strategy

Why Understanding Your Customer Journey is Essential for Smart Website Strategy

If you?ve ever been involved in the birth of a website, you know how many moving parts and countless details are involved to create your online home.

Amid the rush to select colors, nail the design, and finish the copy, it?s easy to overlook some of the strategic elements you need to include in your site to ensure that it supports your overall vision.

Clever copy and perfectly paired fonts don?t matter if your website lacks the strategy to meet your business goals.

4 Things to Nail Before You Invest in Your Website

4 Things to Nail Before You Invest in Your Website

When you?re just getting your online business (or your existing in-person one) online, it?s easy to think about how all you need is a website. How the right website will be just the thing you need to take you from where you are today to reaching more people and making more money.

But a website is not a business. A website is a means to an end. It’s a piece of the puzzle that helps potential clients to learn about you and your business. And the biggest note – the most successful websites are successful because it is part of a bigger strategy.

How to Prep for Your Next Brand Photo Shoot

How to Prep for Your Next Brand Photo Shoot

Branding is a hot topic for us entrepreneurs.

And these days, nothing can up-level your brand more than amazing photography.

If you’ve been following me on social, you might have seen a few sneak peeks of the two day photoshoot that we just wrapped last week. We had an entire day shooting in my home office followed by an off-site shoot at the gorgeous Quirk Hotel here in Richmond VA.

But not all of us love being on camera. If you’re anything like me, thinking about getting new photos for your brand brings up all sorts of anxiety and thoughts like “I should lose 15lbs first”.

That’s where taking the time to prepare for your next big photoshoot comes in. Even though being in front of the camera makes me nervous, all the prep work ensured that this two day shoot was a huge success!