Their definition of success wasn’t built for my life. So I wrote my own.
For almost 20 years I’ve helped women in service-based, relational businesses build companies that keep running when life is gonna life. I built mine while raising a family, caring for my parents, and navigating chronic illness. It holds.
Most business advice assumes someone else is running your house, your schedule, your errands, and your family’s care. I build for the rest of us.
The elder millennial and Gen X women I work with are running real small businesses and real lives while raising kids, caring for parents, and living in perimenopausal bodies that don’t do 75-hour weeks. They don’t need more hustle. They need an operating system built for the business they’re running and the reality they’re living.
18
years in business, since 2008
2,500+
business owners coached
500K+
Promote Yourself to CEO® downloads
25
hours a week, by design, for more than a decade
Let’s build matriarchal businesses.
The work.
Mentorship · The CEO Collective®
Take back control of your business.
The operating system for established women running service-based, high-trust, relationship-driven businesses who are outpacing their own infrastructure. Quarterly planning, real support, and a 90-day rhythm built around the business you already have, so you’re the one deciding what happens next.
The stage.
Keynotes · Workshops · Panels
I’ll bring the frameworks, the receipts, and Spicy Rach.
Almost two decades of experience, packed into keynotes, workshops, and panels on life-proof business design and my newest body of work, The Matriarchy Would Never. Built for rooms full of women who are tired of advice that was written for someone else’s life.
The mic.
Podcast · Promote Yourself to CEO®
500+ episodes over more than a decade.
A mostly solo show where I pop the hood on how relational businesses grow, with the occasional client in the guest chair to show you how she did it.
A business that needs your sacrifice is a hostage situation.
I earned an MBA, won the National Small Business Institute Competition, and then burned out the all-caps kind of burned out, with ten panic attacks in ten weeks and a body that refused to keep up with 75-hour weeks.
Six months after I started my own business in 2008 I was pregnant with twins, and every room I sat in was teaching a playbook that only worked if someone else was running your household full time. So I stopped trying to fit it and built something different, and I’ve run my business on 25 hours a week for more than a decade.
In 2025, while I cared for my parents and walked my mom through hospice, I worked about five hours a week. The business didn’t grow. It held.
The Matriarchy Would Never.
The patriarchal business model is extractive, and most of us were handed it as the only map. In a business built the other way, everyone involved benefits: the CEO, her clients, her community, and her team.
Get the full series as a playlist, in order, straight to your inbox.
- …assume you are the safety netThe idea that got the most response of the whole series, and why carrying everyone is often what’s stretching you so thin.
- …leave you out of your own business planResourcing yourself first, which is one of the first things we do inside The CEO Collective®.
- …let you overfunction your way to successMe as my own case study: what I decided success meant before I set a single goal, and where I stopped overfunctioning at work and at home.
- …treat your clients like trafficWhy the best client experience looks more like a dinner table than a pipeline.
- …build a business where only one person winsThe closing conversation with Cris Caruso, client turned friend, on building it the other way.
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