If you’re anything like me, you have probably heard a million different times, a million different ways, that the way to attract amazing clients is to do an ideal customer avatar worksheet or process. But those can only get you so far. At some point you actually need to talk to real live humans.

This is what my amazing client Mado Hesselink hustling did when she wanted to figure out how she could best support yoga teachers. She went out into the real world to talk to real live yoga teachers, to really understand their challenges and where they were getting stuck.

The result, an amazing new opportunity for her to step into, grow her business and deeply serve people that she loves working with.